Exhibitions, trade shows, expos and conferences in the UK attract over 13 million visitors each year, generating over £11 billion in spend (Business Visits & Events Partnership).
This ever-growing industry presents many opportunities to businesses and is clearly an excellent addition to any marketing strategy. As well as using exhibitions to meet new customers and re-connect with old ones, build brand awareness and launch new products, it presents businesses with a chance to spy on competitors and see where their focus lies and how they’re reacting to the changing landscape of your industry – whatever industry that might be.
Once such reaction might be in response to the growing global concern of climate change and the impact that businesses as a whole are having on the planet. Becoming a more environmentally-friendly business is a great way to differentiate from the competition and stand out to prospective customers and, as the competition become more aware of the importance of operating in a more environmentally-friendly way, you don’t want to get left behind.
With more businesses than ever before working hard towards a more sustainable way of operating, we believe the key to big results is to start small – and that’s where we can help. We’ve put together 5 ways you can make your next exhibition more environmentally-friendly, helping you to make small changes that ultimately lead to you standing out against your competition for all the right reasons.